The photo above, not a GREAT ONE, but taken on someone's camera, live, in a real class (not a photo op or a posed shot), is a fine example of how you could and should be doing your school's marketing campaign.
This one photo is should be the centerpiece for a blog…Continue
If I were you, as in a smart, resourceful martial arts teacher, looking to set his or her school apart from all the other "things" people might or do spend money on ---if you were intent on crafting a truly Unique Selling Proposition, I might just learn to create and tell better STORIES about what you do, why you do it, and what you're inspire in your…Continue
People are your customers.
People are your customers, but not the people who don't know you,…Continue
Your EDGE is the things you do so well, so better than most if not all the people or schools or businesses in your community, that people come to you for it. Your EDGE is what you specialize in, it's what you do that has the most value --it's…Continue
Let's talk about making money with your school. How do you do it? What do you sell? What do your competitors sell (not just martial arts schools, but businesses that take people's recreational income --that might or could be spent with you)?
And ---if you thought way "out of the box," what…Continue
Love this work! Now let's title and describe the videos with advertisement in mind --let's write descriptions of the work, the offers, and the links to more info in a way that matches and exceeds the quality of the…Continue
Brian and other members, let me begin with the basics and/or the overall strategy around video and promotion for your school.
Step # 1 is to have the equipment to make a video --and the ability to edit it, quickly, for posting.
So while you may use your phone or some other device now, you will want to, as you move forward, buy and use ever-more…Continue
Added by Tom Callos on August 20, 2015
Added by Tom Callos on August 26, 2015
Posted by Tom Burt on August 19, 2015
Added by Tom Callos on August 25, 2015
Added by Tom Callos on February 12, 2013
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