Our Latest Reports

Trauma of the Week. Tom Callos Breaks his Right Femur. Info and Update

Posted by Tom Callos on August 31, 2015 at 11:22am 2 Comments

Well, if you haven't heard, Thursday of last week I was in training and SNAP, my femur shattered. The spiral fracture was worsened on account of my prosthesis of 15 years prior, as titanium is stronger than bone. …

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An Example of Using a Simple Photo to write a BLOG Post that's a MARKETING TOOL for Your School.

Posted by Tom Callos on August 26, 2015 at 11:17am 0 Comments

The photo above, not a GREAT ONE, but taken on someone's camera, live, in a real class (not a photo op or a posed shot), is a fine example of how you could and should be doing your school's marketing campaign. 

This one photo is should be the centerpiece for a blog…

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Video Production, Telling Stories, ADVANCED MARKETING WORK.

Posted by Tom Callos on August 25, 2015 at 5:46pm 0 Comments

end 

If I were you, as in a smart, resourceful martial arts teacher, looking to set his or her school apart from all the other "things" people might or do spend money on ---if you were intent on crafting a truly Unique Selling Proposition, I might just learn to create and tell better STORIES about what you do, why you do it, and what you're inspire in your…

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What Does it Mean, "YOU ARE YOUR OWN MEDIA COMPANY" ??? Explained here (Marketing / Promotion)

Posted by Tom Callos on August 20, 2015 at 11:30am 1 Comment

The picture above shows a community where PEOPLE live. The photo may not look exactly like your community, but you too live in a place where PEOPLE live. 

People are your customers. 

People are your customers, but not the people who don't know you,…

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What's Your Edge, Your USP. Advanced Marketing Concepts.

Posted by Tom Callos on August 19, 2015 at 10:44am 0 Comments

Your EDGE is the things you do so well, so better than most if not all the people or schools or businesses in your community, that people come to you for it. Your EDGE is what you specialize in, it's what you do that has the most value --it's…

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About the Cultivation of New Profit Centers for Your School

Posted by Tom Callos on August 18, 2015 at 10:08am 0 Comments

Let's talk about making money with your school. How do you do it? What do you sell? What do your competitors sell (not just martial arts schools, but businesses that take people's recreational income --that might or could be spent with you)?

And ---if you thought way "out of the box," what…

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Sample Video Commercials, Some Using Drone Camera, with Critique (Advanced Marketing Strategies)

Posted by Tom Callos on August 13, 2015 at 10:42am 0 Comments

Love this work! Now let's title and describe the videos with advertisement in mind --let's write descriptions of the work, the offers, and the links to more info in a way that matches and exceeds the quality of the…

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    Jeff Brinker commented on Tom Callos's blog post Trauma of the Week. Tom Callos Breaks his Right Femur. Info and Update
    "Wishing you a speedy recovery Tom. Obviously this is a life changing event, hang in there. I'm grateful to have you in my life and I appreciate everything you do for me and the martial arts as a whole."
    Monday
    Heidi Wilmott commented on Tom Callos's blog post Trauma of the Week. Tom Callos Breaks his Right Femur. Info and Update
    "Glad to see you on the mend quickly-many wishes from the East Coast for a smooth recovery!"
    Monday
    Bart Axelrod favorited Tom Callos's blog post Trauma of the Week. Tom Callos Breaks his Right Femur. Info and Update
    Monday
    Heidi Wilmott favorited Tom Callos's blog post Trauma of the Week. Tom Callos Breaks his Right Femur. Info and Update
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