Today's Messages:

Our Latest Reports

An Example of Using a Simple Photo to write a BLOG Post that's a MARKETING TOOL for Your School.

Posted by Tom Callos on August 26, 2015 at 11:17am 0 Comments

The photo above, not a GREAT ONE, but taken on someone's camera, live, in a real class (not a photo op or a posed shot), is a fine example of how you could and should be doing your school's marketing campaign. 

This one photo is should be the centerpiece for a blog…


Video Production, Telling Stories, ADVANCED MARKETING WORK.

Posted by Tom Callos on August 25, 2015 at 5:46pm 0 Comments


If I were you, as in a smart, resourceful martial arts teacher, looking to set his or her school apart from all the other "things" people might or do spend money on ---if you were intent on crafting a truly Unique Selling Proposition, I might just learn to create and tell better STORIES about what you do, why you do it, and what you're inspire in your…


What Does it Mean, "YOU ARE YOUR OWN MEDIA COMPANY" ??? Explained here (Marketing / Promotion)

Posted by Tom Callos on August 20, 2015 at 11:30am 1 Comment

The picture above shows a community where PEOPLE live. The photo may not look exactly like your community, but you too live in a place where PEOPLE live. 

People are your customers. 

People are your customers, but not the people who don't know you,…


What's Your Edge, Your USP. Advanced Marketing Concepts.

Posted by Tom Callos on August 19, 2015 at 10:44am 0 Comments

Your EDGE is the things you do so well, so better than most if not all the people or schools or businesses in your community, that people come to you for it. Your EDGE is what you specialize in, it's what you do that has the most value --it's…


About the Cultivation of New Profit Centers for Your School

Posted by Tom Callos on August 18, 2015 at 10:08am 0 Comments

Let's talk about making money with your school. How do you do it? What do you sell? What do your competitors sell (not just martial arts schools, but businesses that take people's recreational income --that might or could be spent with you)?

And ---if you thought way "out of the box," what…


Sample Video Commercials, Some Using Drone Camera, with Critique (Advanced Marketing Strategies)

Posted by Tom Callos on August 13, 2015 at 10:42am 0 Comments

Love this work! Now let's title and describe the videos with advertisement in mind --let's write descriptions of the work, the offers, and the links to more info in a way that matches and exceeds the quality of the…


Video Critique, The Apple Tree, for 100. Member Brian Ulsh. Title, Tag, Description Help

Posted by Tom Callos on August 7, 2015 at 11:42am 3 Comments

Brian and other members, let me begin with the basics and/or the overall strategy around video and promotion for your school. 

Step # 1 is to have the equipment to make a video --and the ability to edit it, quickly, for posting. 

So while you may use your phone or some other device now, you will want to, as you move forward, buy and use ever-more…



Active Conversations



    You are disconnected from chat. Connect to join the chat.

    Suspended From Chat

    Sign up to chat on The 100. Method.

    Sign Up


    © 2015   Created by Tom Callos.

    Badges  |  Report an Issue  |  Terms of Service

    Send a voice message