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Teaching by Example and Being Your Own Media Company. Is your STUFF GOOD? Or Not So Much?

Posted by Tom Callos on November 20, 2015 at 1:39pm 0 Comments

I find this video --and what Chase does in general, to be MOST interesting --and relevant to something YOU could be doing for your own school. Your STAFF MEMBERS could be involved too.

What Chase is showing you is his lifestyle, which is creative and healthy. It's IMPRESSIVE even.

How's your lifestyle? What are your habits? Your staff's…


Teaching Tips for the Master Teacher. Advanced Marketing Strategies.

Posted by Tom Callos on November 20, 2015 at 11:00am 0 Comments

Think of others, first. 

Seek to know your clients --and remember, you're not "the master," you are the SERVANT. Your members come first. 

Be authentic, be real, don't b******* yourself or others. 



Want a Great School? Every Day is a NEW BEGINNING. Think Like a Master.

Posted by Tom Callos on November 16, 2015 at 9:49am 0 Comments

You want your school to rock and roll, yes? 

You want your school to be recognized for its value?

You want esteem and respect for your chosen path, don't you?

Then be a teacher of SUBSTANCE. 

Be a teacher who teaches something more than combat ---study…


Step 1 and Step 2 (of Many Steps) to Brilliant School Management. Advice from Tom Callos

Posted by Tom Callos on November 12, 2015 at 11:30am 0 Comments

Step No. 1

Quickly and efficiently learn, document, and cultivate the ABC's of doing business, which are:

  • Perfectly clean facility.
  • Have clean and pro signs, cards, flyers, and a decent non-gimmicky, informative…

Rock Steady Boxing. Take a Look and Ask Yourself if You Could Do This Too.

Posted by Tom Callos on November 11, 2015 at 11:01am 2 Comments

What is, perhaps, most important about this story is the research behind it --and the chance for you to, possibly, to work for people in your community who might never look to the MA for relief from their disease.

Rethinking my Curriculum, Part 1 - Belt System

Posted by Mike Oliver on November 10, 2015 at 2:30pm 1 Comment

I have consistently evaluated my curriculum since we opened our dojo as I believe that what happens on the floor is the most important part of what I do as a teacher. It's more important to me than marketing, more important than how well I punch. It’s there that I make a connection with my students, pass on the martial arts that have been passed to me, and with luck, make a positive change in the participants (and myself!).

But the changes that I have recently made to our curriculum's…


The 100. Method BASICS -- Advanced Marketing Strategies, Broken Down in Simple Terms

Posted by Tom Callos on November 9, 2015 at 4:50pm 0 Comments

The very first skill I want you to have, cultivate, and absolutely master (more like: PRACTICE like a master) is found in your ability to COMMUNICATE what you know and do to people in your community. 

That's done thru:

  • Images…


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