Today's Messages:

I'm slowly building the ultimate student retention report, here. Make sure to check in to keep up on the progress (and ask questions if you see fit). Excuse typos, I'l re-edit upon finishing. Tom

Our Latest Reports

I am You, With Marketing My Stuff (Alabama Build-Vention), Where's Your Stuff?

Posted by Tom Callos on February 10, 2016 at 2:12pm 1 Comment

I / we host a yearly out-of-the-box event, The Alabama Build-Vention --and of course, I expect 100. members to fully support it by showing up and by engaging in crowd-funding with your students to donate to it. It's held this year from April 27 to 30th, in Greensboro,…

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A Sample Promotional Postcard

Posted by Michelle Del Giorno on February 5, 2016 at 6:29pm 0 Comments

Here is the recent  5.47" X 4.21" postcard I worked on today with 100 member Amanda Gary from Buenos Aires, Argentina. I provided her with the photo and class schedule and she designed the card for a reasonable fee. Then I ordered 1,000 postcards from Vistaprint.com!

FRONT

BACK…

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Discovering Lots of New Info In Regards To Filming

Posted by Matt Brown on February 5, 2016 at 4:01pm 1 Comment

I have recently started chronicling my life on Youtube. It is supposed to showcase what it is like to be a dojo owner and to try to spend a year transforming myself, my business and those around me. What I am discovering is a new found passion for this and thus re- discovering my passion for martial arts and my dojo.

You can check it out here and I would appreciate feedback:

https://youtu.be/XuJUC5t8ujc

That being said,…

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Some VERY Nice Work in Video and Communication (MARKETING / SERVICE) by Ran Zohar

Posted by Tom Callos on February 5, 2016 at 10:00am 3 Comments

Oh hey 100 Members, I've stumbled across Ran Zohar's VERY smart work in developing some service / sales tools using his students and video and some internet technology --that you have to look at and study like a lesson in HOW TO. 

Ran's coming on to chat with us about it…

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Student Retention. The Only Lesson You Should Ever Need, AGAIN. School Owner / Staff Basics.

Posted by Tom Callos on February 2, 2016 at 10:30am 3 Comments

I'm going to build (work in progress) the only lesson I think you should ever need on HOW TO RETAIN STUDENTS, here --below. 

First, let me point out to…

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Social Media Leader, AOJ. Watch Like You're Taking Lessons. Advanced Marketing Strategies

Posted by Tom Callos on February 2, 2016 at 8:03am 5 Comments

Members of the 100. You should and could be watching The Mendes Brothers "AOJ" or Art of Jiu-Jitsu for social media and image broadcasting lessons. They are doing it as good or better than any school in the world. They have also created a most amazing space --one that looks good…

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The Kind of Instructor Training Workshop I'd Put You Thru (And in Turn, You'd Put Your Team Thru)

Posted by Tom Callos on January 31, 2016 at 8:30pm 2 Comments

Of course you train your staff and students in the martial arts. 

You train them in what you know. You do the best work you know how to do, in your present state-of-education and awareness.

And what is that? Well, it's what you know…

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DO YOU WANT TO MAKE MORE MONEY? Marketing.

Posted by Tom Callos on January 29, 2016 at 2:19pm 0 Comments

You are your own media company.

In other words, you have something of value and interest (maybe a lot of things --and maybe you do really consistent on-going and newsworthy work) --and you have info-outlets which to…

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    "Hey Dan..Norm Rivard here.. Reading your comments on Card Count helped me.  However what is the "DNA" call?  What does that mean?  Also doing my card count on Mndays (and make interventions at that time) mostly txts and some…"
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    Normand Rivard favorited Tom Callos's blog post Student Retention. The Only Lesson You Should Ever Need, AGAIN. School Owner / Staff Basics.
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    Mike Bogdanski commented on Matt Brown's blog post Discovering Lots of New Info In Regards To Filming
    "I would be a little careful with some of the commentary. i.e.- You better be good or I won't put you in my video etc."
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