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Our Latest Reports

Advertising / Marketing Checklist. What To Do, How Often To Do It.

Posted by Tom Callos on April 21, 2016 at 1:30pm 0 Comments

Below you'll find an ad and marketing checklist --add to it if you see or think something's missing --put your suggestion or addition in the comment box. 

Let me remind you first, that there are 5 types of advertising and marketing, 5 ways you communicate your…


Keeping Kids Interested

Posted by Sean Allen on April 19, 2016 at 11:45pm 0 Comments

I was asked a question last week in Adelaide. Then again via email.
The question was - "How do you keep kids interested?"
My answer was -
"100% attention from one technique is not possible. 2% attention from 50 methods is what I…

Help With Your Business? WORK IT.

Posted by Tom Callos on April 19, 2016 at 10:47am 1 Comment

Here's my phone number: 530-903-0286. You can phone and/or FaceTime me there (I prefer to see you when we talk). If you're out of the country (the USA), you can SKYPE me at tomcallos. 

I can't DO your work for you --but I can help you use your time like a master teacher. I…


Eliot Kelly and His School Doing Peanut Butter and Jelly Time. A Very Fine Event

Posted by Tom Callos on April 13, 2016 at 1:00pm 1 Comment

100 member Eliot Kelly, one of my BJJ Professor's ---is doing a Peanut Butter and Jelly event to help thse in need. You could and should steal / borrow the idea, of course. 

Note: It's not the event, alone, that serves you --it's how much you get the word out and produce…


Creating Evidence: Your Most Important Job --a Revolutionary Form of Marketing (Don't Ignore)

Posted by Tom Callos on April 12, 2016 at 11:48am 0 Comments

The image above comes from --and it's one way that company shows what they do and what their services are capable of. 

YOU should be doing this for your own school. 

The image below shows the ETSY…


Spotify, Your Education, New Curriculum and Marketing, and Planning Ahead

Posted by Tom Callos on April 8, 2016 at 9:37am 0 Comments

Let's establish 2 things right away, at the beginning of this reminder / instructional. 

YOU and your team must:



Those two things represent the smallest common…


The Battle Plan for 2016 (2017, 2018, etc.) Basics You Must Implement and Master. A Reminder.

Posted by Tom Callos on April 4, 2016 at 10:30am 0 Comments

Note: You may find a recorded meeting to accompany this report on our PODCASTS --it's called THE BATTLE PLAN. Located lower right side of our front page. 

Little Things Matter

What you eat,…


Teach Martial Arts? Here's (some of) What I'd Have You Do. Instructions for Master Teachers.

Posted by Tom Callos on April 2, 2016 at 10:00am 2 Comments


First, I would have you completely clean up your diet --and develop a smart, progress-based martial arts / fitness training program. If your body isn't in shape, if you don't, regardless of your age or present…



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