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See the site here, request an invite:

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News From Tom Callos. Read, Think, Contribute, EVOLVE.

Posted by Tom Callos on June 21, 2016 at 10:27am 0 Comments

As you may know, as I've been announcing it, I am playing / fleshing out a NEW platform for the 100. It is at

I suggest you come sign on and help me decide if it's a…


Making a Graph or Pie Chart of Your Total Student Body. An Assignment.

Posted by Tom Callos on June 20, 2016 at 9:00pm 0 Comments

Today in my weekly on-the-phone business meeting, I asked members to take their entire student body (attending within last 30 days) and make a pie chart of graph to show how many are paying you maximum tuition and how many are paying less, something like what you see above. 



Why Do I Teach Martial Arts?

Posted by Sean Allen on June 14, 2016 at 1:52am 0 Comments

Asked this question last week, I was surprised at how clear my response was. It wasn't a cliche answer like, "To make a difference". Maybe in my 20s that would've been the answer. But not now.

My answer was a very specific analogy of what I felt was wrong with the world today, and how I was going to fix my…


So What Are You Going to Do --to Grow, Financially, Mentally, and Joyfully, from Tom Callos

Posted by Tom Callos on June 2, 2016 at 10:00am 0 Comments

You teach the martial arts. 

Shoot, maybe you don't even teach much anymore, maybe you're managing a martial arts school. 

Maybe you're doing both. 


You aren't going to live forever. 

You aren't going to "be" in…


Marketing Your Brand. Suggestion for Increasing Your Value, based on Hyper's Media

Posted by Tom Callos on May 31, 2016 at 8:30am 0 Comments

I found this HYPER martial arts ad on my Instagram this morning --and it contains a lesson or two for us. 

First, HYPER (Roland Osborne and Jason Morgan), like Art of Jiu-Jitsu, does a very fine job in branding and brand promotion.…


Crazy if you don't use social media for this...

Posted by Sean Allen on May 27, 2016 at 11:55pm 0 Comments

Every week, martial arts instructors say things - off handed - that have profound meaning.

"Be aware of where you focus."

"We need pressure in training and in life."

"You can only get better. You can't get worse."

But often in the middle of a class they are lost and…


One Important Piece of Your Ability to Make a Great Living (Ignore it and SUFFER)

Posted by Tom Callos on May 26, 2016 at 12:00pm 1 Comment

Reminder: Here's one of the basic 100. method principles that if you don't get good at (and preferably "master") you suffer, you lose money, you bleed efficiency, and you don't learn the lessons you're supposed to be learning about…


Truth in Marketing and Understanding the Difference Between Reality and Fantasy in Marketing

Posted by Tom Callos on May 25, 2016 at 3:52pm 0 Comments

So, this came across my desk this week --and, well, it's not the first time that I've seen this sort of thing aimed at people like us. This kind of marketing, info-marketing, follows a very recognizable formula ---and the language and methods are almost identical from one industry…


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