1. You and/or your staff can pick up your phone and call Tom Callos almost 24/7. If Tom's available, he picks up. If he's unavailable, he'll return your call. Your other option is to connect with Tom via video chat on skype (tomcallos), Google chat, Facetime, and/or Facebook video chat. On the left side of this site is an appointment scheduler; use it to book a meeting with Tom for an hour or less, contingent on your own schedule. If you REALLY want and/or need assistance thinking through your work, USE this service to get some perspective.
Whether it's marketing, management, staff training, black belt test, student retention, money issues, curriculum design, and/or any school business issue, Tom can and will help you.
2. The front page of the 100 is a fast-read "magazine" of written reports, video, and industry specific curated content. 10 minutes a day on this page and/or with previously published reports or video would add up to 60 hours a year; that's 60 hours if reminders, new content, interesting ideas, and shared successes. Invaluable.
3. The 100 is a place to network with interesting, like-minded instructors seeking to manage and promote their schools in both conventional and unconventional ways. Your staff should be connecting with other staff members in these schools, managers with managers, owners with owners.
4. Our library of reports and video and all the comments that go along with them represent the perfect resource for owner, manager, and staff member INDEPENDENT STUDY. Standing under an apple tree and waiting for an apple to fall into your hands isn't near as smart as just climbing up there and grabbing what you want. That's the knowledge in our library! Go seek it out, there are 1000's of content rich pieces.
5. The 100 is a political movement; we're a large group of school owners making a stand for a more substantive, engaged kind of martial arts. There might be a lot of unethical or questionable practices in the martial arts world, we don't endorse, approve of, or use them. We're really "the good guys."
I get many of my new student inquiries via email. I like it that way, but I was spending a good bit of time answering the same general questions. Just like the info telephone call, there is the objective of the caller (get info) and my objective (get them here for a trial) and there are lots of ways to get everyone what they need. My problem was this: I don't do scripts or hard sell techniques. Pretty much ever, and one of these two things happen: I give too much info, spend time answering…Continue
Thank you Tom! I reached out to 100 member Amanda Gary in Argentina to make some contemporary marketing material for my dojo. Not only is she super cool (chatted it up with her on Skype), but she is so creative. I sent her access to my drop box where my dojo photos are saved and she came up with these postcards and flyers for me. Then I ordered them online at Vistaprint and my material is plastered all over my town and the surroundings.
Here are some examples of the work Amanda…Continue
I've made two "acts of marketing" so far this morning, posting to my blog about the 100., to FB, and to a Google Community I oversee (The Ultimate Black Belt Test).
You should follow me on Facebook and try to meet and beat my social media output for your own school. I play to an international audience, but all you have to do is dominate in your own community.
Here are some ideas that you and your team should be researching, writing about, and curating content…Continue
First: Little things matter. 1 video about your school, like the one below, matters. Make one to 3 every working day of the year.
Write a good descriptive title and a decent description of the…Continue
Fear.....isnt that what true martial arts training is supposed to help us face and overcome?
My fear? Of coming across like a used car salesman. I was a car salesman when I was younger. I was terrible at it and never sold one car......
I am very lacking in the "marketing" department. I can talk to anyone, anytime and anywhere about martial arts (much to the dismay of my wife, who when the topic starts, even in the middle of Walmart, she just walks off, knowing…Continue
(A Master Class to Be Shared with Your Teams, Re-Used and Referenced Regularly)
1. The first thing to do is adopt this concept: Student retention is a PRACTICE. It is a daily practice of looking deeply at…Continue
This may seem like a small point but I find it to be important; the difference between positive and negative corrections. Whenever possible I try to tell students what they should be doing rather than what they're doing wrong, Consider the corrections "don't drop your hands" vs. "keep your hands up". They both mean essentially the same thing but on a subtle level the latter statement gives the student something to work towards while the former reminds him/her of a mistake.
So, below, I offer you a real example of how I write about my work (and how you could and should do it for yourself) ----which I do as a SPIRITUAL PRACTICE, almost every day of the year. You see, my work IS my advertising, my work is what I'm working on.
When your work and…Continue
Added by Tom Callos on January 9, 2013
Added by Mike Bogdanski on August 22, 2014
Added by chris hadlock on November 1, 2012
Added by Tom Callos on August 14, 2011
Added by Matt Brown on August 13, 2014
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